Philosophy & Concept of Design

No Creativity and Innovation without Strategy!

The Creative Industries and Economy has a major role to play in the world of tomorrow. We can help any organisation to reinvent itself and we are used to work with uncertainty, agility and customer-centricity. How can we become more successful in our role as engine of the economy. Disrupt or be disrupted is the new name of the game in any industry or sector. Therefor it is crucial to understand how disruption works and how to practice it within your organisation.

Philosophy of creativity and entrepreneurship.

Creativity is the application of imagination to solve a problem. Entrepreneurship is using creativity to serve a customer need. Everyone is creative, but not everyone applies their creativity to solve problems. People usually try to avoid problems in life, but entrepreneurs face problems head on armed with radical creativity to turn them into opportunities. In the lecture, we’ll discuss what creativity is, why learning creativity methods and tools is important and how it can be applied in entrepreneurship.

Will the globalization swallow the uniqueness of local design?

Victoria Yakusha — National authenticity in design. Will the globalization swallow the uniqueness of local design? (webinar in translation). Ukrainian Designer, the representative of the ethnominimalism style in Ukraine and a supporter of environmental technologies. Based on a feeling of sincere love for national roots, the designer-architect, head of the Yakusha Design studio, Victoria considers her mission to make the Ukrainian national identity understandable and recognizable throughout the world. V.Y. “It all started with the fact that I began to ask myself questions: who are we, why are we and what is our difference? What is our value and our mission?”

What if?

We look at the urgent challenges of the near future and imagine fictional worlds and scenarios around them. Daria Tsapenko – What if? We look at the urgent challenges of the near future and imagine fictional worlds and scenarios around them. And what if? … We dive into the notion of speculative design – an approach to designing (for) the future. … We leave the known terrains and jump into the bold unknown. … We look at the urgent challenges of the near future, and imagine / build fictional worlds and scenarios around them.

Sensitivity of form: context, method, design practice.

Znak project explores the trademark graphics of the designers who worked in the Kharkiv Chamber of Commerce in 1960-80’s. It returns the forgotten names of outstanding artists to the public and raises the problem of the state of Ukrainian design archives. This project shows how the modernistic heritage may be transformed and acts in the new media.

Modern Ukrainian style and modern design.

Serhiy will share his experience of creating and managing a studio with projects being regularly published in the most well known design media in the world. How to understand and develop your author’s style, how to communicate with the client so that in the end it was your way, but at the same time everyone is happy. We will also talk about the formation of modern Ukrainian style and how the social context influences architecture and design.